"What luck for the rulers that men do not think" - Adolf Hitler Propaganda is not always an intentional campaign of persuasion. Sometimes it is simply an idea that has become a legal and cultural fixture over thousands of years. Yet it remains technically propaganda as it cannot stand up to scrutiny with the filter of critical thought or free debate. Why do human beings carry on ideas and traditions that have not been derived from a process of reason? Because we are children of our times and our culture, and because societies continue to promote those ideas in their mores and stories. Effectively, culture and law become the medium for the message. Because of the impact of culture and law on our psyche, it continues to be difficult to look at mores and to understand their origins in an objective manner. It is difficult to be the observer and the subject.
Present laws in most countries reflect a time when church and state were not separate, and therefore decency became entrenched in the legal system. As debate continues, and we grow as a society in North America, it is clear to many that decency today is an issue of mores, and should not be an issue of government. However, decency is still a matter of law. As recently as 1995, the Communications Decency Act was passed in the USA, prohibiting "indecency in cyberspace". This decision was reversed in 1997, but only after a good deal of campaigning by civil libertarians and internet free speech advocates such as the Electronic Frontier Foundation and Center for Democracy and Technology. Countries such as Iran have no separation between church and state; they continue to legislate morality and decency.
The threat of death is a very persuasive argument for behaviour modification. In a less drastic case, the threat of internalized shame and embarassment keep Canadian women from going topless in Ontario, where in fact the law had been successfully challenged to clarify the definition of "decency". However, the law remains on the books:
Jacob's lawyer, Margaret Buist had argued that she had a constitutional right to go topless since men could. However, the court did not deal with the constitutionality issue in its ruling." (Canadian Federation of Nudists) The historical and present day bias against sexual deviancy and nudity (forms of indecency) is impossible to overlook. Due to the sheer force of law and the associated power to punish, this bias has been difficult to question and to rebel against. It has been easier to hide or modify such behaviours. Where behaviour had to be hidden, shame, guilt and alienation is common. Where behaviour had to be modified, people often internalized the bias to the point that they persecuted others showing weakness (the inability or unwillingness to change) and signs of the "indecency". The resulting shame and guilt undermined self-esteem, and thereby humans' sense of self and sense of power. From where in our history do these biases come? The answer of course is speculative, but to better research them, it is important to ask "who benefitted?". Who could have benefitted from mass shame, guilt and repressed behaviours? The churches in Christian history benefitted greatly from the subservience of their members. The Catholic church gained riches and control, and both Protestant and Catholic churches were inseparable from the local political power. (Liberated Christians) Political power has always been easier for rulers when the populace is unempowered to question and engage in revolution. There is no question that churches and governments have engaged in power mongering over their subjects throughout history. And what is my motive and bias in questioning the mores which amount to a long term promotion campaign for a set of value judgements? My thoughts are the product of my times. The pursuit of happiness, perhaps a by-product of a leisure class, has been bolstered by contemporary research into the importance of self-esteem and its relevance to social justice.
This long term propaganda campaign is a testament to the slow rate at which human consciousness evolves. That people have put up with death, shame, ridicule, ostracization, and unhappiness century after century rather than question the soundness of the ideas being promoted is a hard lesson to learn. Having learned it just once, it is unlikely that such history will be repeated. I dare not say that it will never be repeated. Is the advocacy of decency truly propaganda or is it just human nature and human history? It is propaganda. Unlike most propaganda campaigns, it is long term, culturally normalized, internalized by most, ubiquitous and entrenched in the legal systems of most countries. It is usually not an intentional campaign, as one might perceive a true conspiracy to be, because the parties promoting the ideas are sincere and view themselves as righteous and benevolent and in some cases supporting the values of their founding fathers. Yet, it remains propaganda, because decency remains a collection of ideas, values, notions, that are refutable when given a chance for free debate. It is not a matter of whether the propaganda material is right or wrong, but rather whether there has been balanced access to many points of view, and whether there has been a free and safe choice for human beings in what behaviour they might like to adopt as their own.
"As generally understood, propaganda is opinion expressed for the purpose of influencing actions of individuals or groups... Propaganda thus differs fundamentally from scientific analysis. The propagandist tries to "put something across," good or bad. The scientist does not try to put anything across; he devotes his life to the discovery of new facts and principles. The propagandist seldom wants careful scrutiny and criticism; his object is to bring about a specific action. The scientist, on the other hand, is always prepared for and wants the most careful scrutiny and criticism of his facts and ideas. Science flourishes on criticism. Dangerous propaganda crumbles before it." (Alfred McLung Lee & Elizabeth Bryant Lee, The Fine Art of Propaganda, 1939.)
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Malaspina University-College Media Studies Media 205 |